Social Networking sites have emerged as an important medium for making contacts, b2b lead generation and expanding business these days. Among all the social networking sites, LinkedIn is where you should be if you are seriously looking at making new contacts, b2b lead generation and marketing your company. So how to take maximum benefit from your profile on LinkedIn? Here are some of the things you can do to optimize your company’s presence on LinkedIn:
Update your Profile: Give detailed information complete with your photograph in your profile. Keep it updated with the latest work that you have done. Add widgets to provide a link to your blog or twitter account. Not only that you can also add your company’s logo along with its address and phone number.
Customize Your URL and Labels: LinkedIn pages usually get higher ranking in search engines. So use this opportunity to market yourself fully. Use a great keyword as part of your URL. If you already have some brand image for your company, you can customize your URL with your company’s name. Similarly LinkedIn provides you with the option to customize your labels like “My Blog”, “My Portfolio”. Instead of using the generic labels for them, change them to a suitable text: like changing default “My Blog” with your actual blog name. These small changes help in getting more traffic to your LinkedIn page. But to make all this work you need to select “Full View” option in your public profile setting.
Get Recommendations: Getting recommendations is one great way of promoting yourself and your company. Get in touch with people you have worked with, your previous clients as well as current clients and ask them to recommend you.
Build a Good Contacts Database: Use your LinkedIn account to find people you know or would like to know and work with. Get in touch with your previous colleagues, your school mates, your college mates and previous employers. Once you are done and added them as your contacts, you can go through their network. You can find lots of useful information and contacts which will be beneficial to you. For e.g.: if you find some contact in your friend’s account that will be good for your business, you can ask your friend to introduce you to him. This way you will not only get to meet a good contact but also get some credibility and authenticity attached to you.
Use Public Forums to Get in Touch: You can use your knowledge to reply to queries posted in the question and answer section. This way you can display your expertise in your area of work. Do not use this forum to promote your company, answer in an unbiased way. Alternatively you can use the same section to post queries to know your customer better. Participate in discussions, write articles or share articles in your field of work which will be of interest to your customers.
You can undertake all this work on your own or outsource SEO Internet Marketing to an organic SEO company. They can professionally do adwords management for you and also take up all your social media optimization and viral marketing needs for a reasonable fee. At BVM Internet Marketing – SEO Company Bangalore, we pride ourself at giving the customer a hassle free, quality, outsource SEO experience.
