Recently we successfully completed a SEO project for a client in the hotel industry in California, USA. We achieved top 3 spots for some competitive and very very relevant keywords for the client business. Life is Good !
I think in online marketing having a local context can help tremendously. Even if one has a national level business and has a national level marketing plan, it will still make sense to try and have local faces of the business online and then market based on local conditions including using techniques of local search engine optimization.
The chances of success increase manifold since by thinking local one is able to reduce the competition to a great level.
Did not someone say “Think Global. Act Local”. I think it holds true for online marketing too !!
