There are so many different channels for marketing like TV, Newspapers, Magazines, Bill Boards amongst others. However, search engine marketing has an inherent advantage for advertisers. It empowers the advertisers to target and advertise to only those consumers who are actively seeking (read Googling) to know about some product or service.
Its a far cry from the broadcast form of advertisement say in a general tv news channel, where probably millions of viewers will see the ad but they are passive viewers of the ad since they are not seeking info about the product or service being advertised. Out of those millions only say thousands would be interested in the advertised offering and another few thousands “may” be interested in the offering in future and “may” recollect the ad. So in the broadcast form of advertisement there is lot of SPILLAGE !
Search Engine Marketing gives a powerful tool to advertisers to reach to TARGETED customers only, based on the keywords they are searching.
Phone help line enquiry services like Just Dial are also similar in nature and help advertisers reach very targeted customers and avoid spillage !
