Driving Traffic and Profit

Often I find people getting worked up and worried about immediate returns from investment into the social media.

I think organizations should invest in building and engaging communities around their products and services more from a long term perspective. Expecting immediate returns like from an adwords campaign or an email marketing campaign will most likely lead to disappointment and one runs the risk of striking off Social Media Marketing from one’s marketing road map. Hence having the right expectations from social media marketing is extremely important.

One has to build and grow the community but the key is that the organization ENGAGES with the community. How will you be useful for the community that will listen to you on a regular basis. Are you providing them useful info alerts in a timely manner? Are you providing them customer support via social media channel? Can they get hot deals and exclusive discounts only via the particular channel ???

Once the organization understands the objective of engagement with its audience via social media and pursues it diligently, the consumers will respond warmly and the community will grow.

Tags: social media engagement, social media strategy

This entry was posted on Friday, November 13th, 2009 at 8:11 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.