Google Strategy: What makes Google so successful?
Google is synonymous with God in the internet world and its success has inspired tens of thousands of internet companies. Following are some of the factors which I feel contributed/contribute to the Google success story:
1. High Quality but for Free: Google developed a quality search engine, had the brilliance of coming up with a very simple and user friendly front end design and then offered the search service for free to the masses ! What a disaster it would have been had they charged money for the service.
2. Develop an eco-system for others to make money: Google created an industry in itself for people to make money via Google Adsense. Small companies who could not afford and manage a sales force could now make money simply by integrating the google ad scripts and google search bar on their website. People worked hard to create content and make money out of it. Google gave them hope and created many internet moguls. But in the entire process what actually was also happening was that Google was getting more and more content inventory where they could serve ads; they were now having more locations from where people were searching using Google’s search engine. Yes, Google had gone viral !!
3. Smart Acquisitions: They realized the potential of video content and acquired YouTube. They saw the powerful rise of facebook, myspace and acquired Orkut to compete. The acquisition team of Google is always on the prowl sniffing innovation in the internet world!
4. Smart Hiring: People indeed make all the difference. Very rigorous hiring process ensured inflow of very very talented people in the organization, resulting in great products, smart marketing and aggressive sales. And as the saying goes Good talent attract more good talent.
Sundeep
July 24th, 2009 at 12:45 am
Thanks for posting about this, I would love to read more about this topic.
August 6th, 2009 at 3:51 am
Hi, interest post. I’ll write you later about few questions!
August 6th, 2009 at 1:10 pm
I don’t get it, what do you mean by the 3rd paragraph?
August 6th, 2009 at 2:30 pm
Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!
August 8th, 2009 at 12:06 pm
Thanks for the review! I want to say – thank you for this!
August 18th, 2009 at 8:03 pm
Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?
September 3rd, 2009 at 8:34 pm
@sdanektir , Acquiring companies which has synergy with the existing business is a smart move provided the company has enough capital to acuire the company. Obviously Google has lot of resources so their investment/acquisition team are always searching for innovating companies in the web space, which they can acquire and add to their portfolio.
@extenze, you can use part of my post provided you give the credit to me and add a link to this blog post.
cheers,
Sundeep
September 12th, 2009 at 2:13 pm
As a Newbie, I am always searching online for articles that can help me. Thank you
September 19th, 2009 at 5:41 pm
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..
September 20th, 2009 at 9:04 am
yea nice Work
September 20th, 2009 at 1:25 pm
Hi, I can’t understand how to add your site in my rss reader. Can you Help me, please
September 20th, 2009 at 1:43 pm
Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…
September 24th, 2009 at 4:08 pm
I bookmarked this site, Thank you for good job!
September 25th, 2009 at 10:38 pm
I’m glad that after surfing the web for uch a long time I have found out this information. I’m really lucky.
September 26th, 2009 at 6:58 pm
Thats very good to know… thanks
September 30th, 2009 at 8:05 pm
Hi, cold-blooded post. I have been wondering yon this question,so thanks object of posting. I’ll likely be coming move in reverse to your site. Maintain up the good posts
October 8th, 2009 at 6:09 am
I don’t usually reply to posts but I will in this case. I’ve been experiencing this very same problem with a new WordPress installation of mine. I’ve spent weeks calibrating and getting it ready when all of a sudden… I cannot delete any content. It’s a workaround that, although isn’t perfect, does the trick so thanks! I really hope this problem gets solved properly asap.
October 29th, 2009 at 8:22 pm
You made some good points here.
October 31st, 2009 at 12:23 am
Thanks for writing, I very much liked your newest post. I think you should post more frequently, you evidently have natural ability for blogging!
http://www.bvminternetmarketing.com – go to my favorites!!!
October 31st, 2009 at 3:46 pm
Other variant is possible also
November 17th, 2009 at 5:55 pm
Thank you for a great blog.
November 27th, 2009 at 1:56 pm
Very nice site!
December 8th, 2009 at 7:19 am
very informative article… I would like to use a piece of this on my blog, is that feasible?
December 13th, 2009 at 9:16 pm
I really enjoyed your blog, Thanks.
December 26th, 2009 at 12:52 pm
Interesting… I might try some of this on my blog, too. It’s quite interesting how you sometimes stop being innovative and just go for an accepted solution without actually trying to improve it… you make a couple of good points.
online marketing
December 29th, 2009 at 6:29 pm
Good Morning!!! http://www.bvminternetmarketing.com is one of the most excellent informational websites of its kind. I enjoy reading it every day. All the best.
January 13th, 2010 at 5:13 am
Very nice strategy of Google thanks for this information……..
January 30th, 2010 at 12:20 pm
Very nice site!
February 13th, 2010 at 2:24 pm
Nice fill someone in on and this enter helped me alot in my college assignement. Say thank you you as your information.
February 28th, 2010 at 12:28 am
amazing stuff thanx
February 28th, 2010 at 12:32 am
There is obviously a lot to know about this. I think you made some good points in this subject. So, just want to say great job!
February 28th, 2010 at 12:35 am
You are a very smart person!
March 12th, 2010 at 8:53 am
Your article was very attention grabbing and was just what I was searching for.
March 12th, 2010 at 8:59 am
There is obviously a lot to know about this. I think you made some good points in this subject. So, just want to say great job!
March 30th, 2010 at 10:50 am
i absolutely love all your writing way, very exciting,
don’t quit as well as keep creating due to the fact that it simply that is worth to read it,
looking forward to look at more of your content pieces, stunning day