Google is synonymous with God in the internet world and its success has inspired tens of thousands of internet companies. Following are some of the factors which I feel contributed/contribute to the Google success story:
1. High Quality but for Free: Google developed a quality search engine, had the brilliance of coming up with a very simple and user friendly front end design and then offered the search service for free to the masses ! What a disaster it would have been had they charged money for the service.
2. Develop an eco-system for others to make money: Google created an industry in itself for people to make money via Google Adsense. Small companies who could not afford and manage a sales force could now make money simply by integrating the google ad scripts and google search bar on their website. People worked hard to create content and make money out of it. Google gave them hope and created many internet moguls. But in the entire process what actually was also happening was that Google was getting more and more content inventory where they could serve ads; they were now having more locations from where people were searching using Google’s search engine. Yes, Google had gone viral !!
3. Smart Acquisitions: They realized the potential of video content and acquired YouTube. They saw the powerful rise of facebook, myspace and acquired Orkut to compete. The acquisition team of Google is always on the prowl sniffing innovation in the internet world!
4. Smart Hiring: People indeed make all the difference. Very rigorous hiring process ensured inflow of very very talented people in the organization, resulting in great products, smart marketing and aggressive sales. And as the saying goes Good talent attract more good talent.
Sundeep
